Faith and Ads Follow

Authors

Vlad and Pavel studied in the same year at the Faculty of Philosophy of Lomonosov Moscow State University, in the religious studies department. Pavel stayed in scholarship and teaching, Vlad went into advertising. Almost thirty years later they came together around one theme: where faith comes from and how it is used today.

Vlad Sitnikov

Founder of безтендера.рф, academician of advertising, partner at the creative agency GRAPE, publisher and editor-in-chief of hot-digital.ru. He began his career in 1999 as a designer at Cyber Grocery, the country's first online supermarket. He has worked with GRAPE since 2002 and became a partner in 2004.

In 2012 he founded the creative agency Hungry Boys. In 2015 he created the Creative Directors Club. In 2018 he launched the startup StartRocket, which planned to put an orbital display into Earth orbit. In 2021–2023, for two and a half years, he was brand director of Skillbox. In October 2023 he launched безтендера.рф, and in 2026 the project grew into the marketplace of ideas идеибезтендера.рф.

Projects for which Vlad was the author of the idea or the creative director have won 399 awards and shortlists, including Cannes Lions. He has served on the juries of Silver Mercury, The Webby Awards, The One Show and ADC Europe. He studied at the Faculty of Philosophy of Moscow State University, in the religious studies department.

His personal interest is the first causes of the religious: Neanderthal burial cults, Paleolithic Venuses, the cave paintings of Chauvet and Lascaux. In the book he is responsible for the person to whom all this is sold, and for examples from advertising practice.

vladsitnikov.com · Telegram

Pavel Kostylev

He studied in the same year as Vlad in the Department of Philosophy of Religion and Religious Studies at the Faculty of Philosophy of Moscow State University. He stayed on at the faculty: he completed postgraduate study and for many years taught religious studies and the history and theory of religion.

He gave a course on new religious movements, worked on Islam and Sufism, and edited the journal "Religious Studies Research." In the book he is responsible for the philosophy and history of religions.

Page on the website of the Faculty of Philosophy, Moscow State University