Two Circulatory Systems
Religion can be seen as the circulatory system of society, and advertising as the circulatory system of the economy. The prologue explains how the authors arrived at this hypothesis and what it lets us see.
Read the prologueBook in progress
Faith and Ads
Religion is the circulatory system of society, advertising is the circulatory system of the economy.
Vlad Sitnikov, Pavel Kostylev · the book is due in May 2027
What the book is about
Religion is the first form of cognition, and cognition is the gathering of information. Before humans had science and abstract thought, it was cult that answered the questions "why" and "what for."
Advertising is the transmission of information that the recipient did not ask for. A hawker's cry, a signboard over a shop and a message on a phone screen work in the same way: they reach a person who asked nothing.
The economy rests on three operations: transmitting information, creating value, creating trust. We find the same three operations in cultic activity, and this is where the likeness between religion and advertising comes from.
The hero of the book is a particular human being. He lives in an objective world and changes by the laws of evolution: from Neanderthal to Cro-Magnon and on to us.
How we write
The book is written in the open. Chapters are published as they are ready, and the structure and dates are visible on the site. The book is due in May 2027, and texts may be revised until then.
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Authors
Vlad Sitnikov — founder of безтендера.рф, advertising academician, partner at the creative agency GRAPE.
Pavel Kostylev — taught religious studies for many years at the Faculty of Philosophy of Moscow State University.
Follow the book
Vlad posts about new chapters on Telegram (in Russian). The same stream is available by RSS.